2024
Pulse ( 2 )
/ CHALLENGE
Create an authentic fragrance brand identity that celebrates what it means to be human and to be alive. The brand is directed towards young adults and millennials because of their prioritization on individuality and self-expression. Packaging design should feature unique elements that engage consumers and enhance the overall brand experience.
/ CONCEPT
Pulse is a fragrance brand with a collection of intimately crafted scents
that awaken the senses. Pulse is liberating, transformative, authentic, and rejuvenating. A reflection & exploration of self expression, relationships, emotions; a sense of self.
/ MOODBOARD
/ DEVELOPMENT
/ FINAL PACKAGING
/ PROMOTION